Marketing Tips
All tips tagged marketing ✕
Make sure your website is mobile friendly and responsive. Users are performing local searches on their mobile device and a mobile friendly website will improve your organic rankings for local search.
Optimize your website to be locally focused. Your titles, headers, and descriptions should focus on your services and location.
Create content that clearly describes who you are, where you are located and what you do. Local searches have the intent to convert within one day. Make sure they can find what they’re looking for on your website.
List your business in relevant local citation directories. These are important signals for search engines helping identify your business information and location. Find relevant directories for your industry and complete your profile with detailed information.
Create or claim you Google My Business page. This page provides important information for local searchers and is an important signal for search engines as well.
Use local resources and businesses to build quality links. Reach out to local blogs, new outlets, universities and government officials for creating or amplifying content.
Ask for, manage and respond to online consumer reviews. Users trust what others have to say that have used your services and read online reviews. Reviews are a great way to engage consumers, build trust, and manage your brands reputation.
Create linkable content to help build your websites authority and boost your local brand. Interview local influencers, conduct community surveys, feature local citizens or get involved in the community. These all can help generate linkable content using different types of media.
Claim old local business citations immediately. Your business most likely has local citations that you didn’t create. It’s imperative that you claim all of your business listings and correct any wrong information. Don’t leave any opportunity for confusion with search engines.