Focus on topics your audience wants to read about under your blogs main subject (ie. finance or sports). Find broad topics under the main subject to write about by searching for current trends through news, demographic profiling tools, social media, or any other creative place.
Find keywords (KWs) for blog posts by searching in Google Keyword Planner. Using the broad topics found, search for similar KWs. Copy and paste this list to its own tab in Excel. Repeat for all topics. Prioritize high quality KWs and filter out poor KWs.
Make sure your website is mobile friendly and responsive. Users are performing local searches on their mobile device and a mobile friendly website will improve your organic rankings for local search.
Optimize your website to be locally focused. Your titles, headers, and descriptions should focus on your services and location.
Create content that clearly describes who you are, where you are located and what you do. Local searches have the intent to convert within one day. Make sure they can find what they’re looking for on your website.
List your business in relevant local citation directories. These are important signals for search engines helping identify your business information and location. Find relevant directories for your industry and complete your profile with detailed information.
Create or claim you Google My Business page. This page provides important information for local searchers and is an important signal for search engines as well.
Use local resources and businesses to build quality links. Reach out to local blogs, new outlets, universities and government officials for creating or amplifying content.
Create linkable content to help build your websites authority and boost your local brand. Interview local influencers, conduct community surveys, feature local citizens or get involved in the community. These all can help generate linkable content using different types of media.